October 1, 2002
Bild.T-online.de currently earns much of its 30 million euro annual budget by forcing advertiser's in the newspaper's Saturday supplement to run their ads online as well. Looks like a clever bundled model, but for not much longer. To support its 100-strong online team the paper will offer a 5-euro per month subscription to its content online, Financial Times Deutschland reported yesterday. What a loss that they are leaving a proven model!