April 30, 2003 SportingNews.com is an important feeder of print subscriptions to the main magazine, says Jason Kint, VP & General Manager Online in an interview with Contentbiz.

Kint told Contentbiz: "A very, very high percent of Web users we're introducing to the magazine and providing a lot of benefit."

The site has "close to 3 million registered users" compared with 4.5 million readers of the pring magazine and 13 million listeners on its radio show.