Key category missing from AOP award list
September 13, 2002
The UK's Association of Online Publishers has just posted its shortlist for its 2002 AOP internet awards. Running for titles such as "Best Design" and "Best launch," the shortlist is the Who's Who of the British online publishing industry.
Unfortunately, there is one crutial category missing from the awards: "Best ROI". Is it because none of AOP's still overblown internet teams could hope to even be shortlisted?