Pass-along rate ups mag readership
August 26, 2002
Magazine circulation is down - we have all know that. But readership is up, according to a recent study, which is reviewed in Media Life Magazine. The research by MRI, whose site is presently down, has documented that readership of the 171 major U.S. magazines is up 5.3% in four years. This means pass along rates have risen substantially since 1998. Readers are getting cheap, but they are still curious.